Plain Sight Coffee officially launched on April 13th the Beastly Coffee & Merch Box, a limited-edition summer collection made in collaboration with artist Jappy Agoncillo. The launch took place at the Plain Sight HQ in Mandaluyong, where guests got a first look at the exclusive lineup of coffee, signature beverage, and merch designed by Jappy for Plain Sight Coffee.

 

 

Jappy is a Filipino artist and muralist currently based in New York, known for his vibrant, comic book–inspired illustrations that have appeared in projects with renowned brands such as PlayStation, Marvel, and Warner Bros.

“With any artist, it’s about creating the stuff that you wanna say, and the stuff that you’re a fan of, and start there," Jappy shared when it came to finding his unique art style.

"For me it was skateboarding, art, comics, movie posters—that’s what I started to do. If you see my characters they are very energetic, colorful, kind of like the comics and cartoons of my childhood. So it’s just about doing the stuff that I wanna make, and things I’m a fan of, and making my own version of that."

 

 

 

 

Plain Sight Coffee invited Jappy to infuse his bright and bold art style for a fiery summer collection called the Beastly Coffee & Merch Box. The bundle includes the Beastly Artist Blend, Beastly Art Print, Beastly Crew Socks, and Beastly Stickers. Its design features Jappy’s signature characters, wolves Juan and Dante, who represent the two sides of Jappy as an artist and how coffee plays an important role in his creative process.

"It’s the interplay between the two versions of myself that I have of someone who wanted to take things so seriously all the time as an artist, or someone who just wanted to have fun. And instead of just choosing one, I just decided to put both out into the world." Jappy explained.

     

"For some backstory, we wanted to give Jappy the creative freedom on how he can infuse his art with coffee. So as you can see with the coffee and merch, Jappy’s signature characters are the main feature, showing how coffee plays a part of his creative process."                   — Erika Rodica, Head of Marketing at Plain Sight Coffee

 

At the launch, guests were able to get a first look at the collection, as well as an exclusive taste of the Beastly Cold Brew and Plain Sight’s latest signature beverage, the Beastly Choco Chip Cold Brew. A Q&A session with Jappy followed after, which gave attendees a glimpse into his creative process throughout the collaboration. Guests also enjoyed an event-exclusive promo of 10% off all Beastly coffee and merch.

 

The Beastly Coffee & Merch Box will be available all summer long, both online and at the HQ, giving coffee lovers the beastly energy they need to kickstart their day.

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