2025 Wrapped in Plain Sight

2025 Wrapped in Plain Sight

How do you measure a year? We do it in cups of coffee. 

Throughout 2025, our beans found their way into everyday routines. In between slow mornings, quick pick-me-ups, and weekend catch-ups, we were lucky to be part of your year.

Let’s look back on the year we shared.


Coffee and community

In 2025, we saw new and familiar faces come in and out of HQ. We also loved running into you at pop-ups in Travel Club and Purveyr Plaza as well. Quick hellos, chit-chats at the counter, and small nods exchanged in passing made our spaces feel warmer every time, so thanks for dropping by.



Highlights in Plain Sight 

Some cups were meant to get you through the day, but others were poured for something bigger. This year, we were honored to be part of your milestones and celebrations through our coffee cart where you shared your favorite cups with your favorite people on your special occasions. These days have become unforgettable to us, too.

 

 

And while you invited us into your biggest days, we’re grateful you also showed up for ours. Whether you joined us for Women in Coffee: Coffee and Conversations in March or supported our collaborations with artists Jappy Agoncillo, Jason Magbanua, and Jethro Olba, each event reflected what we appreciate the most in what we do: our community.

Top hits of 2025

 

Some coffees become favorites because they surprised you. Others become favorites because they feel like home. Last year, these three blends stood out, not just for their flavor notes, but for how often you reached for them.

If you’re thinking of the best coffee beans to take with you in 2026, Trooper, Weekender, and Bonfire are worth keeping in rotation.

When you needed your caffeine fix, you probably had any of these 5 drinks: Iced Palm Oat Latte, Iced Latte, Iced Matcha Oat Latte, Iced Spanish Latte, or Peach Aerocano. We’re not surprised; they’re a crowd favorite for a reason! 

As part of the growing specialty coffee Philippines community, we loved seeing these signature drinks become a part of your year. We’re also excited to show you more.

The star of your favorite Tiktoks

If there’s one person who owned our “most-watched” moments this year, it’s Nico! Always authentically himself, he gave you a glimpse of what goes on behind the scenes in HQ, along with his honest takes on coffee. Nico made sure to make specialty coffee feel less intimidating and a lot more fun. Featuring Nico, you gave us so much love with these Tiktoks:

 

@plainsightcoffee Behind the scenes of our teamwork to get that perfect shot 📸🤳🏽🎞️ follow us for more coffee contents 👀 #CoffeeInPlainSight #coffeetok #bts #funny #trending #team #office #marketing #coffee #coffeebeans
@plainsightcoffee Don’t drink coffee? here’s an alternative drink 🫶🏼👀🤣 #CoffeeInPlainSight #coffee #trends #funny #joke #alternative #drink ♬ original sound - Cpt. Levi

 

And because you enjoyed seeing Nico so much, you can check out his special message through scanning this QR code:

 

 

 

While Nico may have taken the spotlight this year, behind every video (and bag of beans!) is a team that shows up daily to do the work you don’t usually see. Thanks for watching, cheering us on, and getting to know the faces behind Plain Sight. We hope you enjoyed getting to know us as much as we enjoyed getting to know you.


Here’s to more days and coffee shared between us in 2026!

 

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