Plain Sight Coffee launched on July 30, 2025 the Sleep-Deprived Editor Coffee & Merch Collection, made in collaboration with wedding videographer Jason Magbanua! The launch took place at the Plain Sight HQ in Mandaluyong, where guests got an exclusive first look at the merch lineup and got to see Jason taking over the bar to serve his own coffee blend.
Late nights, tight deadlines, and endless cups of coffee. For wedding videographer Jason Magbanua, it’s all in a day’s work. He’s the name on every couple’s wedding wishlist, with his innate ability to capture once-in-a-lifetime moments through his signature same-day edits that changed the industry. He’s especially known for his star-studded portfolio of clients, with names like Solenn Heussaff & Nico Bolzico, Judy Ann Santos & Ryan Agoncillo, and Bianca Gonzalez & JC Intal. But if Jason’s not behind the camera, he’s probably behind an espresso machine making lattes and raving about the best beans.
“I learned that our roasters here in the Philippines are truly world-class and it's not lip service… Everything that I need, everything that I want in coffee, it’s in the Philippines,” raved Jason in an interview with Plain Sight.
Plain Sight invited Jason to collaborate on a coffee blend and merch line, a playful nod to what he’s best known for: the Sleep-Deprived Editor (SDE) Collection. The showstopper of the collection is the Sleep-Deprived Editor Blend, a coffee blend featuring notes of marmalade, milk chocolate, and pili nuts. The collection also includes the SDE Cap, SDE Sticker Pack, and SDE Leather Coaster, essentials for storytellers, creators, and anyone who knows what it’s like to hit deadlines before the sun comes up.
At the launch, guests got first dibs on the SDE merch, and from 2:00pm to 5:00pm, Jason helmed the bar to brew his very own blend for guests, sponsored by Oatside. Attendees also enjoyed event-exclusive promos: a free signature beverage for the first 30 sign-ups, 10 percent off all SDE coffee and merch, a Meet & Greet with Jason Magbanua, and a special Coffee Cart Promo offering an additional 20 percent of cups free for personal events.
The Sleep-Deprived Editor Coffee & Merch Collection is now available online and at the Plain Sight HQ.
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Event Details:
- Date: July 30, 2025
- Time: 10:00 AM–5:00 PM (Bar Takeover: 2:00 PM–5:00 PM)
- Location: Plain Sight Coffee HQ, Mandala Park, Shaw Boulevard, Mandaluyong City
For media inquiries, please contact:
marketing@plainsight.coffee
